Creating business value is another aspect of MadWolf Technologies’ Consulting Services and Application Development practices. Value creation is viewed as a comprehensive approach to increasing competitiveness of an organization and furthering its objectives. Web-enablement allows for the creation of new products and services which would not have been possible otherwise or would have involved a substantial amount of manual labor and financial investment. Relationships between the organization, its customers, partners, and other constituents can become more intimate as information flows amongst the parties increase. Information can also be customized to achieve greater relevance for its recipients. This information can now be delivered on demand with minimum delay, translating into increased customer satisfaction. The value of the relationship with a particular business can be further enhanced as constituent communities are built and expanded. The business impact of these intertwined vendor-customer information networks is increased customer retention, less expensive customer acquisition, and greater profitability.